Please watch the video to better understand the concept.

Automation of driving will guide a user experience of a car to a more residential direction. As the idea of driving becomes obsolete, users can choose to socialize or simply read a book as if at home. Typology of furniture and fixtures within a car will accordingly diversify as the idea of home is different for everyone. My strategy for Tesla is to tie the idea of home and automobiles by circulating materials. By introducing elements from home to automobiles and vice versa, users get a bidirectional understanding that a car can be an extension of home.

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